Thursday, May 20, 2010

CEBUNEXT organizers note rising local interest, increase in Australian buyers


BUYERS representing Philippine-based companies were the top visitors during the Cebu International Furniture and Furnishings Exhibition (CEBUNEXT) 2010, followed by American and Australian buyers.
Philippine-based buyers made up nearly 45 percent of the buyer population of the show while those from the US came up second, but only accounted for about 11 percent of the total number of buyers.

The Cebu Furniture Industries Foundation Inc. (CFIF), organizer of the CEBUNEXT 2010 (formerly known as Cebu X), said local interest in the annual show has been increasing in the past two years.

CFIF noted that attendance of buyers from Australia has also increased to nearly 5 percent from 2.6 percent in 2009. The organizers also saw growing interest from United Kingdom and India.
Overall, however, nearly 62 percent of buyers during CEBUNEXT were from Asia.

Although this year’s show attracted about 1,000 buyers compared to 1,200 in 2009, CFIF reported that there has been an increase of almost 30 percent in the number of companies that these buyers represent.
Show organizers said this is good news as it meant that more companies are interested in the show.
Most of the buyers who attended the show represented companies engaged in wholesale (32 percent) while retailers made up the second biggest group (27 percent). There were also homeowners, architects and sales agents.
The recent global economic meltdown has weakened the Philippine export sector, particularly furniture exporters. CFIF said this is why it was not surprised by the low number of exhibitors during CEBUNEXT 2010, 50 compared to 55 in 2009.
Those who participated in the show, however, received assistance from the Philippine National Government, through the Export Development Council (EDC). The EDC approved financial assistance amounting to P4.8 million to CEBUNEXT 2010 under the Export Support Fund of the government.
Still, total sales reported by exhibitors reached US$4.1 million, higher than the US$3.9 million reported in 2009.
Taking into consideration the present economic conditions, the exhibitors described the outcome of their participation in the show as “good,” both in terms of buyers’ response and their sales.
CEBUNEXT is a showcase of the best of the Philippine furniture and furnishings industry, and serves as the launching pad of innovation and creativity that Filipino furniture manufacturers are known for worldwide.
Next year’s CEBUNEXT is expected to feature more sustainable and eco-friendly designs as the Cebu furniture industry has been chosen as partner in the implementation of a European Union-funded project—dubbed the SMEs (small and medium enterprises) for environmental Accountability, Responsibility and Transparency—that promotes sustainable production and consumption. The project supports the Cebu furniture industry’s plan to position itself as destination of eco-furniture and furnishings.

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